SRM Online BBA: Programs, Fees, Eligibility, Placements & Admission 2025

SRM University Online has a Directorate of Online Education which offers a 3 years Bachelor of Business Administration (BBA) course which comprises 6 semesters. In addition, students can pursue SRM Online BBA in Digital Marketing. The total SRM Online BBA fees for Indian students is Rs. 1,29,000/- and for International students the overall fee is $ 1902 (exclusive of other additional charges).

The BBA course at the SRM Online is approved by UGC - DEB and All India Council for Technical Education (AICTE). Students can access live & recorded lectures and numerous other educational resources through the Learning Management System (LMS).

SRM University Online offers BBA programs in the following specialisations:

• Digital Marketing

The 3 years SRM Online BBA program is available in Digital Marketing specialisation and the course has 124 credit points. The program equips the students with the requisite knowledge & skills required in the digital world. Students will learn in detail regarding various aspects like Data Visualisation, Software Solution for Business, Project Design & Development, and the list continues.

After completing the SRM University Online BBA in Digital Marketing, students have a diverse range of career paths including Digital Marketing Specialist, PPC Specialist, E-Commerce Marketing Manager, and various others.

The per semester fees for Indian students is Rs. 21,500/- and the overall SRM University Online BBA fees is Rs. 1,29,000/-. Moreover, the International students need to pay $ 317 per semester and $ 1902 is the total program fee.

* It is to be noted that apart from the above mentioned SRM Online BBA course fees other applicable charges are also to be paid by the students like examination and certificate charges. In addition, interested students can refer to official website of the University to know more about Online BBA fees in SRM.

Students must qualify the specified SRM Online BBA eligibility criteria in order to secure admission in the online course.

Students must have qualified a 10+2 or 10+3 years Diploma with minimum 50% marks from any recognised board including NIOS (minimum NCrf level 4.0). Moreover, the International students must have an ‘A’ level certificate qualifying the 12^th Standard along with the Certificate of Equivalence from the AIU.

* It is to be noted that working professionals are eligible to apply.

The step-by-step admission procedure to enroll in SRM Online BBA course is as follows:

• Step 1: Students must visit the official website of the SRM University Online, i.e., ‘srmonline.in’ to register themselves.
• Step 2: Afterwards, students have to enter all the mandatory details in the application form and then must upload all the requisite documents like marksheets, passport size photograph, etc to proceed to the next step.
• Step 3: Now, the students who will successfully qualify the eligibility criteria will be granted admission either on the basis of the marks in qualifying examination or online entrance exam / interview conducted by the SRM Online.
• Step 4: Followed by, the selected students will have to pay the prescribed program fees.
• Step 5: After the fee submission, the University will update the students regarding their final admission.

The semester wise syllabus of SRM Online BBA in Digital Marketing program is mentioned below:

• Semester 1: Communication for Managerial Personnel, Principles of Management, Fundamentals of Financial Accounting, Basic of Production & Operation Management, Managerial Economics.
• Semester 2: Managerial Accounting, Human Resource Management, Marketing Management, Software Solutions for Business, Understanding Digital Marketing, Quantitative Aptitude & Reasoning.
• Semester 3: Statistics in Business, Small Business, & Entrepreneurial Development, Services Marketing, Legal Aspects of Business, SEO Tools & Techniques, Marketing in the Digital Age, Universal Human Values, My India Project.
• Semester 4: Operations Research in Business, Essentials of Financial Management, Organisational Culture & Behaviour, Information Technology for Retail Management, Competitive Marketing Strategy, Data Visualisation, Professional Skills.
• Semester 5: Introduction to Research Methods, Strategic Management, Product Design & Development, Web Analytics, Environmental Studies, Leadership & Management Skills.
• Semester 6: Global Marketing Management, Ethics & Corporate Governance in Business, Project Work.

The SRM Online conducts in-semester internal examinations which carry 30 marks and all the exams are conducted online through the proctored methodology. Moreover, the University conducts end-semester examinations of 70 marks; the question paper is divided into 3 sections which include Multiple Choice Questions (MCQs), short & long descriptive questions. Furthermore, it is mandatory for the students to do a 6 weeks Internship and submit the report.

Students will be awarded with a degree which depicts that they have successfully qualified the online program with the qualifying marks and requisite knowledge.

The sample of the SRM Online BBA certificate is given below:

To increase the employability opportunities for the students the University has an Online Career Service Track (OCST). Moreover, to provide the industry insights top-notch SRM Online BBA placement opportunities to the students the University organises various guest lectures and interactive sessions with the industry experts.

Training programs & activities conducted at the University are as follows:

• Virtual Job Fairs
• Webinars
• Career Counselling
• Resume Building

The SRM Online has connections with several leading organisations including Bajaj Finserv, Jio, Kia Motors, MRF, Paytm, and various others.