The BJMC course offered by the International Institute of Mass Media is a fulltime 3-years program. The minimum eligibility for this undergraduate program in journalism and mass communication is clearing the 10+2 examination of the approved education board. This program equips aspirants with the different journalistic skills needed for excelling in mass communication mediums like the internet, television, radio, newspapers, and so on.
By studying this course, students also gain a solid understanding of the various software apps, equipment, and technologies associated with mass media or communication. The entire 3-year program is further subdivided into six semesters, every semester of six-month duration. This undergraduate course is apt for candidates who have a natural aptitude for reporting events and incidents as well as have good writing skills.
A BJMC graduate can do justice to relevant job positions like a TV correspondent, video jockey, freelance writer, features writer, news analyst, photojournalist, and columnist.
PG Diploma in Advertising, Public Relations, and Marketing is a fulltime on-campus course with a one year study period. To qualify for this postgraduate diploma program, a student needs to have a bachelor’s certification from a UGC-approved university. The course curriculum walks the candidate through the nitty-gritty of advertising and public relations, two indispensable marketing elements that enable a business to promote its product or service.
This undergraduate program lets students imbibe and fine-tune public relations and marketing skills essential for positioning a company’s brand. The students, via this program, gradually master the dexterities required for communicating through different mediums and also hone creative, evaluative, and analytical skills. Some of the subjects included in the curriculum are media planning, communication theory & research, advertising principles, concepts and management, public relations & corporate communication.
Armed with this PG diploma, a student can apply to job profiles like PR executive, advertising media planner, copywriter, content developer, media relations officer, and public relations specialist.
IIMC also offers the MJMC course which is a fulltime program, having an academic period of two years. A bachelor’s degree in any stream is the minimum educational qualification a candidate needs to apply to this postgraduate course. This PG program equips students with advanced critical analysis and technical skills for excelling in the mass communication field.
The program syllabus provides students with a solid grounding on topics such as the history of journalism, social and political issues of a specific community, and role of journalism etc. An MJMC degree can help a postgraduate in landing a job such as a fashion photographer, art director, cartoonist, correspondent, screenwriter, sound technician, and much more.
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